Jana Bowden
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Formal Name: Jana Bowden Personal Title: Dr Position: Lecturer Organisational Unit: Department of Business Qualification: BMgt Mkt(UniSA); BMgt Hrm(UniSA); MMgt Mkt (MGSM Macq.); PHD(Macq.)Telephone: +61 2 9850 1813 Fax: +61 2 9850 6065 Location: E4A 650 |
Teaching Interests:
Jana currently teaches MKTG207 Services Marketing and MKTG101 Marketing Fundamentals at the Undergraduate level.Research Interests:
Jana's interests are in the discipline of marketing with specific research interests in relationship marketing, consumer psychology, customer engagement, and the diffusion of innovations. She has published a range of journal and industry articles within these areas.To read more about Jana's current research interests please visit the article "Customer Loyalty Research".
Publications:
Journals
- Bowden, J. 2009, “Customer engagement - A framework for assessing customer-brand relationships: The case of the restaurant industry,” Journal of Hospitality Marketing & Management Vol. 18, No. 6, pp. 574-596
- Bowden, J., 2009, “The process of customer engagement: a conceptual framework,” Journal of Marketing Theory and Practice, Vol. 17, No. 1, pp.63
- Bowden, J. & Corkindale, D. 2005, “Identifying the initial target consumer for innovations: An integrative approach”, Marketing Intelligence & Planning, Vol. 23, No. 6, pp. 562-573
Industry Publications
- Bowden, J. 2009, “A solid relationship: The customer engagement imperative & the new approach to customer-brand bonding,” Communique Magazine BMW Motors (SA), Autumn, pp. 36-37.
- Bowden, J., 2008, “Engagement: Old wine in a new bottle?,” Admap, Vol. 496, pp. 43-45.
- Bowden, J. 2006, Marketing Plan: Fruitburst Ultrajuice, p. 455-471 In W. Pride, S. Rundle-Thiele, D Waller, G. Elliott, A. Paladino, O. Ferrell, “Marketing Core Concepts & Applications”, John Wiley & Sons: Milton, QLD
Academic Conferences and Presentations
- “Earning Customer Loyalty: The Role of Satisfaction, Trust & Delight,” World Marketing Congress, Academy of Marketing Science, July 2009, Oslo, Norway, with T. Dagger & G. Elliott.
- “Is it enough to satisfy or should we be engaging?” Conference Poster Presentation, Proceedings of ANZMAC, December 2006, Faculty of Business, Queensland University of Technology, Brisbane, Australia
- “The process of consumer engagement: A conceptual framework,” Proceedings of the 41st Academy of Marketing, July 2007, Kingston Business School, Kingston University, Egham, Surrey, London
- “Customer engagement: a diagnostic framework for assessing customer-brand relationships,” Proceedings of the 17th International Colloquium on Relationship Marketing, Relationship marketing summit, December 2007, Universidad Torcuato Di Tella, Buenos Aires, Argentina
- “Segmenting customer-brand relationships: the process of customer engagement,” Proceedings of ANZMAC, December 2007, School of Business, University of Otago, Dunedin, New Zealand