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Chris Baumann

Chris Baumann

Formal Name: Christoph Baumann

Personal Title: Dr

Position: Senior Lecturer in Business

Organisational Unit: Department of Business

Qualification: Economist SEBA (Switzerland), MBA (Simon Fraser), DBA (MGSM)

Telephone: (+61-2) 9850-8551

Fax: (+61-2) 9850-9956

Email: cbaumann@efs.mq.edu.au

Location: E4A 634

Profile

Dr Chris Baumann holds an Economist SEBA (Switzerland), an MBA from Simon Fraser University (SFU) in Vancouver, Canada, and a Doctorate in Business Administration from the Macquarie Graduate School of Management (MGSM). Chris is a Senior Lecturer in Business at Macquarie University in Sydney, where he teaches Brand Management. He is also a Visiting Professor at the Aarhus School of Business at Aarhus University, an Adjunct Lecturer at MGSM, a Visiting Fellow at Dunmore Lang College (DLC), and an SFU Alumni Representative.

His research interests are customer loyalty; ethnicity, culture, ideology and consumer and employee behaviour; employer branding; and, in the field of pedagogy, factors contributing to students’ academic performance. In terms of International Business research, Chris collaborates with the Ming & Stella Wong Professor of International Business, Dr Rosalie Tung of SFU. Chris has joint publications in the International Journal of Human Resource Management, Journal of Financial Services Marketing, International Journal of Bank Marketing, Journal of Business and Management, Journal of Financial Transformation, and Journal of Education for Business. He also has around twenty conference papers, some of which were award-winning.

For his teaching at Macquarie University, Chris was awarded by the Vice-Chancellor for ‘Excellence in Education’ in 2005, and in 2007, Chris won a national-level Carrick citation. Before his time as an academic, Chris worked in the Swiss banking industry for nearly seven years. His motto in life: “The best things in life are not things” (seen on a T-shirt in Hawaii).

List of selected publications

  • Baumann, C., Tung, R.L. & Hamin (2010), ‘Share of wallet in retail banks:  A comparison of Caucasians in Canada and Australia vis-a-vis Chinese in China and Ethnic Chinese in Canada and Australia’, Proceedings of the Australia and New Zealand International Business Academy (ANZIBA), April 15-17.
  • Baumann, C. (2010), ‘Australia and the South-Pacific - the new Eldorado for cruise ships?’, in Philip Kotler; Linden Brown; Suzan Burton; Ken Deans; Gary Armstrong, Marketing, Version 8e, Pearson Education Australia.
  • Baumann, C. (2010), ‘Value for customers in the air - $9.95 Adelaide to Melbourne doesn’t leave room for glamour’, in Philip Kotler; Linden Brown ; Suzan Burton ; Ken Deans ; Gary Armstrong, Marketing, Version 8e, Pearson Education Australia.
  • Baumann, C. (2010), ‘Marketing strategies for competitive advantage in the Australian banking industry’, in Philip Kotler; Linden Brown ; Suzan Burton ; Ken Deans ; Gary Armstrong, Marketing, Version 8e, Pearson Education Australia.
  • Tung, R.L. and Baumann, C. (2009). ‚Comparing the Attitudes toward Money, Material Possessions and Savings of Overseas Chinese vis-a`-vis Chinese in China: Convergence, Divergence or Cross-vergence, vis-a`-vis 'One Size Fits All' Human Resource Management Policies and Practices’, International Journal of Human Resource Management, Volume 20, Number 11. This article is to be reprinted in Warner, M. (Ed.).  'Making Sense' of Chinese Human Resource Management. London:  Routledge, 2010.
  • Baumann, C. and Valentine, T. (2009). ‚Marketing In Focus: The Global Financial Crisis’, Pearson Education Australia.
  • Tung, R.L. and Baumann, C. (2009). ‘Cross-national vs. Intra-national Diversity: A three-country study of Attitudes toward Money, Material Possessions and Savings’, Academy of International Business (AIB) Annual Meeting, San Diego, California, USA June 27-30.
  • Eddey, P. and Baumann, C. (2009). Graduate Business Education: Profiling Successful Students and its Relevance for Marketing and Recruitment Policy, Journal of Education for Business, January/February, 160-167.
  • Baumann, C. and Tung, R.L. (2008). ‘The Role of Gender, Culture and Religion in Banking Behavior: an exploratory Investigation’, Asia Academy of Management (AAoM) Conference, Taipei, December 14-16.
  • Baumann, C. (2008). ‘Introducing Marketing’, in Gillies and Selvadurai, Marketing Law, Federation Press, Sydney Australia.
  • Baumann, C., Burton, S., Elliott, G. & Kehr, H. (2007). ‘Prediction of attitude and behavioural intentions in retail banking’, International Journal of Bank Marketing, Volume 25, Number 2.
  • Baumann, C., Burton, S., & Elliott, G. (2007). ‘Predicting Consumer Behavior in Retail Banking’, Journal of Business and Management, Volume 13, Number 1.
  • Baumann, C., Elliott, G. & Burton, S. (2007). ‘Share of Wallet in Australian Retail Banking: An Empirical Study with Implications for Practice and Research, Journal of Financial Transformation, December, Volume 21.
  • Baumann, C. (2006). 'Super Economy Class - The business travellers' class of the future?', in Kotler, Brown, Adam and Burton and Armstrong, Marketing, Version 7e, Pearson Education Australia.
  • Baumann, C., Burton, S. & Elliott, G. (2005). ‘Determinants of Customer Loyalty and Share of Wallet in Retail Banking’, Journal of Financial Services Marketing, March, Volume 9, Number 3.