Cynthia Webster
Formal Name: Cynthia WebsterPersonal Title: Associate Professor
Position: Associate Professor of Marketing
Organisational Unit: Department of Business
Qualification: BA (University of California, Irvine), PhD (University of California, Irvine).
Telephone: (+61-2) 9850-4857
Fax: (+61-2) 9850-6065
Email: cynthia.webster@mq.edu.au
Location: E4A 640
Profile
Prior to joining the Faculty of Business and Economics in July 2007, Cynthia was Deputy Dean of Graduate Studies and Head of the Marketing Group at the University of Newcastle. She also has held academic appointments at the University of New South Wales, University of Queensland, Queensland University of Technology and University of California, Los Angeles. Cynthia consults in the area of social network analysis, with much of her activities concentrated in professional associations, community health and education.
Teaching Interests
- consumer behaviour
- quantitative and qualitative research methods
- branding
- social network analysis.
Research Interests
- business and consumer networks
- social marketing and hedonic consumption.