David Gray
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Formal Name: David Gray Personal Title: Dr Position: Senior Lecturer, Deputy Head Organisational Unit: Department of Business Telephone: (+61-2) 9850-8453 Fax: (+61-2) 9850-6065 Email: dgray@efs.mq.edu.au Location: E4A 628 Website: |
Profile
Dr Gray is a Senior Lecturer in Marketing in the Department of Business and Deputy Head of the Department.
Dr Gray has the following academic qualifications: PhD, University of NSW, 2002-2006. Dr Gray’s PhD supervisor was Professor Pam Morrison,
Professor of Marketing and Deputy Head School of Marketing at UNSW. Dr Gray’s PhD Thesis: “A Competency Based Theory of Business Partnering”; M. Com (Hons) (Economics) UNSW 1977 Thesis: “The influence of Tariff Protection on Australian Manufacturing Industry”; B. Com (Hons) (Economics) UNSW 1974; Thesis: Australia’s Trade Policies in the context of developments in World Trade” and B. Com (Accounting) UNSW 1974.
Prior to his academic career, Dr Gray worked extensively in business in the marketing and management consulting industries. He was the General Manager Marketing at Touche Ross & Co and the National Marketing Manager at MGICA Ltd (a subsidiary of AMP), and held various marketing research roles in Citicorp Australia, BIS Shrapnel, CSR Ltd and as an auditor at Peat Marwick Mitchell.
Teaching Interests
Dr Gray has taught at the undergraduate and graduate level in Marketing Strategy, Marketing Fundamentals and Managing Value Creation. He currently teaches Marketing Strategy at Macquarie campus and Strategic Management in Hong Kong. He has extensive management training program teaching experience. Dr Gray has conducted many short course management training programs in the manufacturing, service and construction industries in Australia, New Zealand and Asia.
Professional Activities & Affiliations
Dr Gray has worked in a senior research role for both BIS Shrapnel (the largest industrial market research company in Australia) and Citicorp. He has conducted marketing research studies (qualitative and quantitative), and written marketing plans into coherent, informed and useful management reports.
Dr Gray has extensive experience in writing new business tenders, management training, marketing and sales management, the management of professional service, finance and insurance businesses. Product knowledge spans professional services, finance, insurance, manufacturing, building materials.
Since 1990, Dr Gray was the Managing Director of Centre for Enterprise Training, a training and Business Coaching practice. He conducted a wide range of short course management-training programs annually to the manufacturing, service and construction industries in Australia, New Zealand and Asia. Training programs he has personally designed and conducted include: industrial marketing, strategic alliances, team building, management skills and supervision, business finance, total productive maintenance, industrial costing, activity based costing, negotiation skills, customer service,
Dr Gray has completed the Certificate IV Workplace Training and Assessment, 2001, CPA (Certified Practising Accountant); CPM (Certified Practising Marketer); Completed educational requirements for assessors of quality systems under JAS-ANZ and Institute of Quality Auditors (UK) through NATA, October 1993; Completed educational requirements for registration as an approved auditor for the QS 9000 quality standard by Automotive Industry Action Group 1996.
Research
Dr Gray has the following current research interests:
1. Influence strategies and techniques in relationship marketing
2. The drivers of success in strategic alliances
3. The drivers of university student engagement
4. Market orientation and internal market orientation and their impact on both employee and firm performance
5. The drivers of marketing strategy decision-making
6. The influence of interpersonal skills including emotional intelligence, relational competence and managerial cognition on team performance
7. Social marketing initiatives to improve energy efficiency
8. The drivers of corporate social responsibility