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June Buchanan

June

Formal Name: June Buchanan

Personal Title: Ms

Position: Lecturer

Organisational Unit: Department of Business

Telephone: (+61-2) 9850-9616

Fax: (+61-2) 9850-6065 

Email: jbuchana@efs.mq.edu.au

Location: E4A 630

Profile

  • B.Com Marketing (Honours) at UNSW.
  • Currently enrolled in Ph.D at Macquarie University
  • Previous work experience: marketing consultant; advertising agency client contact; managed own company in Auckland , New Zealand; Lancome consultant; various other corporate roles.

Professional Affiliations

  • Australian Institute of Management (AIM) - member of the marketing committee 1999-2003.
  • Macquarie University Academic Representative on UniSuper Consultative Committee.

Community Activities and affiliations

Academic Advising

Research Interests

  • Standardisation and Customisation
  • Ethics
  • Consumer Empowerment
  • Globalisation and the anti-globalisation, anti-corporatisation movements
  • Marketing of Legal but Potentially Harmful Products

Teaching Interests

  • Current:  Unit convenor and LIC for MKTG305 (Marketing Seminar) and MKTG209 (International Marketing).
  • 1999 - 2008: LIC and lecturing under- and post-graduate (unit co-ordinator) students in International Marketing; LIC and lecturing Warawara students in Marketing Fundamentals
  • 1995 - 1998: lecturing MBA and undergraduate students in Consumer Behaviour, Marketing Fundamentals, Marketing Strategy at UTS
  • 1994 - 1995: tutoring Consumer Behaviour at UNSW
  • Offshore Teaching: Mktg801 Hong Kong 2001 and 2003; BBA Programme in Singapore 2001

Publications

Recent or Significant Publications

  • ANZMAC (Australia and New Zealand Marketing Academy Conference) 2004, Buchanan, J. Carter, L. and Ng, S. "Marketing and Ethics in Not for Profit Organisations: An Australian Study"
  • ANZMAC 2005,  de Meyrick, J., Buchanan, J and Carter, N. "Ethical Stance Among Senior Business and Marketing Students at Macquarie University"
  • ANZMAC 2006, de Meyrick, J., Carter, N. and Buchanan, J., "Ethical Stance Among Senior Business and Marketing Students at Macquarie University"
  • AMA (Academy of Marketing Academy) 2006, Buchanan, J. "Marketing Strategies for Electronic Gaming Machines in the States of Nevada, U.S.A. and NSW, Australia
  • ANZMAC 2007, Buchanan, J. and Johnson, L. "Corporate Social Responsibility and the Gaming Industry: A Contradiction in Terms?"
  • ANZMAC 2007, de Meyrick, J., Carter, N. and Buchanan, J., "Ethical Stance Among Senior Business and Marketing Students at Macquarie University"
  • AMA 2007, Buchanan, J.,  "The Marketing of Legal but Potentially Harmful Products"
  • 2009 Buchanan, J. , Elliott, G. and Johnson, L., "The Marketing of Legal But Potentially Harmful Products and Corporate Social Responsibility: The Gaming Industry View", The International Journal of Interdisciplinary Social Sciences 4(2), pp. 81-97
  • 2009, Carter, N., de Meyrick, J. and Buchanan, J., "Ethics Stance Amongst Senior Business and Marketing Students at Macquarie University 2005-2007, RBR (Review of Business Research journal) 9(5), pp. 47-56
  • 2009, Buchanan, J. and Jones, M. "The Use of Computer Supported analysis for Interview Data: A Cross-cultural Example from the Electronic Gaming Industry", December 17-19 Intellectbase International Consortium Academic Conference in Las Vegas.  "Intellectual Perspectives & Multi-Disciplinary Foundations".  Triple blind refereed.