Lawrence Ang
Formal Name: Lawrence Ang
Personal Title: Associate Professor
Position: Associate Professor of Marketing, School of Business, Faculty of Economic and Financial Studies
Organisational Unit: Department of Business
Qualification: BSc, Hons Class 1 (University of New South Wales), PhD (University of New South Wales, AGSM)
Telephone:( +61-2) 9850-9135
Fax: (+61-2) 9850-6065
Email: Lawrence.ang@mq.edu.au
Location: E4A 638
Profile
Prior to joining THE FACULTY OF BUSINESS AND ECONOMICS in June 2007, Lawrence was a faculty member at the Macquarie Graduate School of Management. And before that, he worked for many years as a senior consultant and marketing manager.
He consults in the area of advertising effectiveness and branding for various industries: fast-moving consumer goods, pharmaceuticals, telecommunications and finance.
Research Interests
His current areas of research are competencies in customer relationship management, attention and creativity in advertising and effective celebrity endorsement.
Teaching Interests
Lawrence teaches in the area of marketing management, advertising and marketing research at undergraduate and postgraduate levels in Australia and overseas. He also contributes to executive training for various organisations.
Professional Affiliations
- Marketing Research Society of Australia
- European Advertising Academy
- Association of Consumer Research
- Australian and New Zealand Academy of Management
- Academy of Marketing, UK