Information About

Information For

Leanne Carter

Formal Name: Leanne Carter

Personal Title: Ms

Position: Lecturer

Organisational Unit: Department of Business

Telephone: (+61-2) 9850-6467

Fax: (+61-2) 9850-6065

Email: lcarter@efs.mq.edu.au

Location: E4A 631

Profile

Leanne is a qualified educator and marketer who has 15 years experience in industry before entering the world of academia. She has worked for organisations such as McDonald's, Woolworths Ltd., Australian Direct Marketing Association and Yellow Pages in both line management and senior management roles. These roles involved the development and implementation of strategies for new systems, technologies, marketing and human resources. She commenced her university teaching career at the University of Western Sydney in 1998 before joining Macquarie University in 2001.

Leanne Carter has a Commerce Degree in Marketing with First Class honours obtained from the University of Western Sydney under the supervision of Professor Ian Wilkinson. She also has a Diploma in Teaching from Sydney Teachers College. Leanne is currently undertaking a PhD in Marketing investigating internal market orientation and employee performance.

Some personal achievements Leanne has accomplished throughout her career include:

Reuter Roth Award, 1983 for Best Health Audio Visual Package. Awarded as part of the Diploma in Teaching.
First Prize, Best General Safety Training Video, 1987. Awarded by the International Congress of Occupational Health and Safety incorporating the Safety Institute of Australia.
Marketing Research Prize for outstanding achievement in Marketing Research, 1992. Awarded as part of the Bachelor of Commerce.
New Teacher Award for outstanding achievement in university teaching, 1998. Awarded to new teaching staff across the faculty for outstanding achievement.
Best Doctoral Paper at the Academy of Marketing Conference, UK, 2007.

Professional Affiliations

Australian and New Zealand Marketing Academy
Australian and New Zealand Academy of Management
Academy of Marketing- UK

Community Activities and Affiliations

In her time as a university lecturer, Leanne had made a contribution to literacy enhancement of students and teaching innovations during work on various committees. She is currently a member of the Business Department’s Teaching and Learning Committee.

Research

Leanne's research interests to date cover marketing orientation and organisational learning theories. Currently her focus is on the not-for-profit and public sectors and the application of these theories.

Previously Leanne has published in the area of social marketing and specifically, the Sponsorship of Sydney 2000 Olympic Games.

Teaching

Leanne is currently involved in teaching subjects in marketing at both undergraduate and postgraduate level. Subject areas include Marketing Principles, Product Strategy, and Marketing Management.

Leanne also has previous teaching experience in Marketing Strategy, Brand Management, Marketing Planning and as well as Organisational Behaviour and Principles of Management.

Publications

Journal Articles

Carter, L. and Gray, D. (2007) “Internal Market Orientation:Initiating and Enhancing Relationships”, The Marketing Review, Westburn Publishers, UK., Vol 7, No. 4, 385-400.
Daruwalla, P., Carter, L. and Howlett, D., (2006) "Business education: enhancing learning through simulations from an Australian perspective", International Journal of Business Research, Vol.V, No. 1, pp 27-37.
Murray, P. and Carter, L. (2005) "Improving Marketing Intelligence through Learning Systems and Knowledge Communities in Not-for-Profit Workplaces (Paper A)," Journal of Workplace Learning, November, Vol 17 Issue 7, 421- 435.

Conference Papers (Refereed)

Carter, L. and Gray, D. (2007) “Internal Market Orientation: Initiating and Enhancing Relationships within the Firm”, Marketing Theory into Practice, Academy of Marketing Conference, July, Surrey, UK, ISBN1-872058-09-4.
Carter, L. and Murray, P. (2007) “Defining Market Orientation Success through Learning Cultures”, Marketing Theory into Practice, Academy of Marketing Conference, July, Surrey, UK, ISBN1-872058-09-4.
Carter, L. and Gray, D. (2007) “Putting Relational Competence Into Internal Marketing” ANZMAC (IN PRESS) December, ANZMAC Conference, Dunedin, New Zealand.
Murray, P., and Carter, L. (2005) "Inter-organisational learning competencies for market orientation: Developmental theory", Convergence and Divergence of Management Theory and Practice, 7 th -10 th December, Australia and New Zealand Academy of Management Conference, Canberra, Australia, ISBN 1 74088 245 8.
Howlett, D., Daruwalla, P., and Carter, L., (2005) "The role of criteria in peer assessments in management education and development: Implications, considerations and findings", Convergence and Divergence of Management Theory and Practice, 7 th -10 th December, Australia and New Zealand Academy of Management Conference, Canberra, Australia, ISBN 1 74088 245 8.
Buchanan, J., Carter, L., and Ng, S. (2004) "Marketing and Ethics in Not-for-Profit Organisations: An Australian StudyMarketing Accountabilities and Responsibilities, 29 November-1 December, ANZMAC Conference, Wellington, New Zealand, (NOMINATED FOR BEST PAPER AWARD).
Carter, L., Howlett, D., and Daruwalla, P. (2004) "Evaluations of a Peer Assessment Instrument on Group Work for Marketing and Management Students: a Multi-Institutional Study", Marketing Accountabilities and Responsibilities, 29 November-1 December, ANZMAC Conference, Wellington, New Zealand.
Murray, P and Carter, L. (2004) Improving Marketing intelligence through Learning Systems and Knowledge Communities in a Not-for-Profit Workplace," Continuous Innovation:Strategic Priorities for the Global Knowledge Economy, 5 th International CiNet Conference, September 22-25, Sydney, Australia.
Carter, L., (2003), "Marketing orientation, societal orientation and organisational learning, in the not for profit/public sector". Celebration of Ehrenberg and Bass,. Marketing Discoveries, Knowledge and Contribution, ANZMAC, 2003 Conference, Adelaide, Australia.
Roberts, Z., & Carter, L., (2003) "The impact of technology-based systems on relationship marketing in the banking sector." Celebration of Ehrenberg and Bass, Marketing Discoveries, Knowledge and Contribution ANZMAC Conference, Adelaide, Australia.
Roberts, Z., & Carter, L., (2003), "Do loyalty programs build a long-term relationship with customers? A banking perspective." Celebration of Ehrenberg and Bass, Marketing Discoveries, Knowledge and Contribution, ANZMAC, 2003 Conference, Adelaide, Australia.
Murray, P., & Carter, L., (2002) "Marketing Orientation and Organisational Learning: Conceptual Theory Development," Marketing Theory, ANZMAC, December, Melbourne, Australia.
Wilkinson, I.F., & Carter, L., (2001), "The attitudes and beliefs of the sponsors of the Sydney 2000 Olympic Games towards managing their sponsorship," Bridging Marketing Theory and Practice, ANZMAC, Auckland, New Zealand.
Wilkinson, I.F., & Carter, L., (2000), "Sponsorship and the Sydney 2000 Olympic Games," Visionary Marketing for the 21 st Century: Facing the Challenge, ANZMAC, Gold Coast, Australia.

Seminar Presentations

“Why Relationship Competence Matters: Improving Internal Market Orientation and Employee Performance”, Doctoral Colloquium Presentation, Academy of Marketing Conference, Kingston Business School, Surrey, UK, July, 2007. WON BEST PAPER AWARD
“Inter-organisational learning competencies, Collaboration and Marketing Orientation in the Public Sector” Presentation to the School of Management, Charles Sturt University, July, 2005.

Working Papers

Murray, P. & Carter, L., (2004), “Improving Marketing Intelligence through Learning Systems and Knowledge Communities in a Not-for Profit Workplace,” Department of Business, Macquarie Business Research Papers, Number 3/2004, ISBN 1 86408 923 7